- 1 Use Storytelling to Leverage Your Periscope Audience
- 2 TIP # 1: Your Personal or Business Brand
- 3 TIP # 2: Significant events in your brands history
- 4 TIP # 3: The characters of your story
- 5 TIP # 4: What your brand stands for
- 6 TIP # 5: Powerful storytelling techniques
- 7 TIP # 6: Honest Storytelling
- 8 TIP # 7: K.I.S.S. Storytelling
- 9 TIP # 8: Planning Your Story
Use Storytelling to Leverage Your Periscope Audience
If you are new to Periscope then you should really know that there are many different types of broadcast styles that you can present to your Periscope followers.
Whilst we can look at the various different styles of broadcast presentations in another blog post, the purpose of this article is to look at the power of storytelling as a presentation style on Periscope.
I have done some research into the power of storytelling and it becomes increasingly obvious that being a good storyteller can have some significant positive effects at connecting with people through various different platforms most of all periscope.
What I have come to find is that a really good story can be a very powerful way of connecting with other people on a personable level. The reason why this is so is because when you tell a story about something real or an experience that you have had then other people will be able to relate to your experiences and feel and intimate connection because you will be able to show that you too have experienced what they have been through or going through.
The power of storytelling if done right it will enable greater interaction especially with your Periscope followers and especially in relation to topics surrounding business and your personal brand.
So let’s take a look at what significant issues should be considered when preparing a powerful story to tell to your followers on Periscope.
TIP # 1: Your Personal or Business Brand
Whether your brand is a business or it is you as a person then you need to explain to your followers how and why your brand or business came about. Every business or brand has an inception and this needs to be told to your audience to give them a feel for why it all began.
If you dig deep enough and give it some thought everyone will have a reason behind creating their business or personal brand and this needs to be explained to your Periscope followers. Perhaps you had a life experience or some sort of education which lead you to creating your brand but the story behind your brand or business needs to be told to your audience in order to give them a setting and a platform to understand what angle you and your brand are coming from.
The reason for your brand being in existence needs to be told and people will want to hear it.
TIP # 2: Significant events in your brands history
Extending on from why your business or brand is in existence to begin with you should explain to your audience some of the significant events that have occurred which have made you or your brand to be what it is today.
This in itself will create an ability for you to tell your audience particular stories, experiences and events which you have occurred in the past and which have led you to the position that you have today.
Tell your audience about the wins, defeats, obstacles and pitfalls that you have experienced along the way. Things that you have succeeded in or found positive in growing your business or your personal brand. Your Periscope audience will be interested in real life examples of what you have gone through and had to endure to get where you are today and this needs to be explained in real life examples and events so that they able label to resonate with your story and your position.
TIP # 3: The characters of your story
It is important to discuss with your audience the many different characters who have had significant relevance to your brand or business. You should discuss the people who have inspired, mentored or been an obstacle for you and your business along the way these characters need to be explained to your audience to show how they have helped or hindered you or your brand in becoming what it is today.
We all experience different characters in life and some of these characters need to be described to your audience because of the impact whether positive or negative that they have had on you and your business.
TIP # 4: What your brand stands for
Now that you have explained a little bit bit about the history of your brand, and how your brand has come about and come to the position that it is in today you need to explain to your audience The aims, the goals and the mission statements of exactly what your brand or business stands for and what it seeks to achieve in its current state and form.
At this point in the story you really need to drive home the message of what your brand is about and what it seeks to achieve. It is also important to explain this in a story to explain why it is your business or brand seeks to achieve its current goals or aspirations.
TIP # 5: Powerful storytelling techniques
There are many different types of storytelling techniques which can enable you to strike a chemistry with your audience and some of these story telling strategies and techniques can include:
- Hot topics and trending issues
- Significant lessons that you have learnt along the way
- Significant pitfalls you have experienced and that you can help other people try to avoid
- Major events throughout your brands history that strike an emotional chord with your audience
- Personal stories of yourself, your clients and/or competitors
TIP # 6: Honest Storytelling
It is extremely important that you prepare and give some thought about the particular stories and messages that you wanna drive home to your audience. When considering the stories that you wish to present and engage your audience on it is important to make sure that you are completely forthright and honest in what you are telling your audience.
As we all know Periscope is a live streaming platform which presents a raw and unedited style of presentation and content which basically means that if you are not honest in what are you are telling your Periscope audience then people will quickly see through any form of bullshit or lies that you may be trying to present.
So it is incredibly important to be frank and honest with your audience especially on Periscope cause people’s lie detectors will easily pick up on any bullshit or untruths that you are trying to put across to your audience.
TIP # 7: K.I.S.S. Storytelling
I am sure most of you have heard of the K.I.S.S. acronym before which stands for “Keep It Simple Stupid”.
This is probably one of the most important techniques to use or keep in mind when you are telling a powerful story to your audience. You do not want to tell a story that is too long winded, off topic or complicated for your audience to understand otherwise you will just lose their interest, interaction and overall attention to the message that your story is trying to portray.
TIP # 8: Planning Your Story
Keeping in mind all of the above topics and issues that we have discussed in relation to powerful story telling you should also keep in mind that any good story has a beginning, a middle and an end. But most importantly your story needs to have a significant message or lesson that you are trying to drive home to your audience.
A complicated and unstructured story will quickly lose the interest and attention of the people who are listening to you on Periscope so it is extremely important to keep things simple, keep things to the point and have a driving message to get across.
This will ensure that you are able to better relate on a very real level to the people who are listening to you.